The roar of the engine, Alpine serpentines, adrenaline and freedom in every turn
The route
Where you'll drive
5 days · 900+ km · Italy & Switzerland. The roads supercars are built for — and the views you only get from behind the wheel of one.
ZÜRICH → DOLOMITES → ZÜRICH
Mountain passes
Passo Valparola & Passo Gardena
2,168 m and 2,121 m of flawless tarmac. Hairpins carved between sheer cliffs and 360° panoramas — hundreds of corners, each a hit of adrenaline.
Alpine lake
Lago di Braies
An emerald mountain lake among cliffs and pine forest that looks like a render — one of the most photographed places in Italy.
From the air
Helicopter over the Dolomites
A flight over peaks, walls and waterfalls — plus aerial filming of the convoy on the switchbacks.
Olympic town
Cortina d'Ampezzo
The capital of the Dolomites and an Olympic venue. Lunch in the heart of the Italian Alps among legendary summits.
Hotels in this journey are part of the experience
Boutique spaces with mountain panoramas, spa, designer interiors
Where you stay
Hotels on the route
Nights in hand-picked 4–5★ hotels with spa — your Zürich base to start and finish, and a five-star home in the heart of the Dolomites. Breakfasts included.
Zürich · start & finish★★★★★1 / 4
Panorama Resort & Spa
Feusisberg, Zürich
Spacious rooms with mountain and lake views, a full spa, two pools and a restaurant-bar with Austrian and international cuisine. Your home above Lake Zürich.
Dolomites · Bressanone★★★★★1 / 5
Santre Dolomythic Hotel & Spa
Bressanone, Dolomites
Five-star comfort in the heart of the Dolomites: panoramic and indoor pools, sauna, fitness centre, jacuzzi, sun terrace and a games room. Your base for the mountain days.
Our participants are those who lead markets, build brands, and inspire millions
New Connections
Bloggers & streamers
(from 100K to 2M followers)
Affiliate specialists
Real estate brokers
Business owners & investors
Opinion leaders across industries
The crew
Who's driving with you
A private club of up to 10 crews — founders, athletes and creators worth following. The people you'll share the road, the passes and the dinner table with.
In a single journey, you live more than you have in the entire past year.
Locations meant to be lived, not just seen.
5★ Service at every kilometer
You'll return not just with emotions, but with footage, connections, and thoughts that will stay with you for a long time.
The kind of experience that changes you: with an inner "click," a clear head, and the feeling that the entire next year will be completely different.
No overplayed spots. Handpicked views worthy of a National Geographic lens — now in your personal archive.
Every element of the route is curated by a team with the precision you've come to expect from the world's finest hotels.
Every connection here is an opportunity to make friends, find reliable partners and expand your circle of like-minded people. Even one quality connection can change your life.
is a space where wow-journeys, drive and impressions that last forever are born.
Impulse
500+
PARTICIPANTS CHOOSE OUR TOURS EVERY YEAR
IMPULSE — a team creating journeys where every turn and every encounter matters.
500+
clients who value comfort and travel style
10+
road trips in 5 countries
20+
Premium cars, only proven routes
IIMPULSE выбирают те, кто ценит комфорт, атмосферу и людей с таким же вкусом к жизни. Маршруты с характером. Машины с историей. Люди с уровнем.
@markbutkin
Mark Butkin
Founder of IMPULSE
6 years of experience in creating bespoke journeys
2 years — exclusively premium car tours across Europe
Personal approach, precision and impeccable logistics
NETWORKING AND COMMUNITY WITH ENTREPRENEURS
NETWORKING AND COMMUNITY WITH ENTREPRENEURS
Evgeniy
@ev.tul
Thank you for this incredible road trip! It really felt like a small lifetime — speed, drive, new connections, evening conversations, and an amazing atmosphere. You guys are awesome, thanks for the organization.
Thank you all for this incredible road trip! I flew in from Denmark, and honestly, it was worth every minute. Drive, speed, new connections. Huge thanks to the organizers for the amazing experience — everything was top-notch.
Thank you everyone for this unforgettable trip to Iceland. These days became special because of your energy and spirit. We felt the magic of nature, recharged with emotions, and grew closer as a team and friends.
Growing up, I dreamed of driving through the Alps in a supercar. IMPULSE made it real — three days, legendary mountain passes, and cars I only saw in posters. Pure childhood dream come true.
Did a supercar trip through Switzerland with Impulse and honestly loved the whole experience. Great roads through the Swiss Alps, amazing hotels, perfect cars and an unforgettable helicopter flight. The group was great — interesting entrepreneurs and strong personalities. Also glad to meet Mark, really pleasant guy. Everything organized smoothly and on a high level. Definitely coming back again.
Aleksandr Doroshenko
a month ago
★★★★★
I’ve already been on two tours with Impulse — the Grand Tour and the Porsche tour — and both were unforgettable in their own ways. During the Grand Tour, we traveled across multiple countries with a group of around a hundred people. A truly next-level experience.
I
Inna
a month ago
★★★★★
I’ve travelled a lot, but this sports car tour through Switzerland gave me the strongest emotions I’ve ever experienced on a trip. Everything was so beautiful and atmospheric that at times I couldn’t quite believe it was actually happening.
L
Luter Kong
a month ago
★★★★★
I am truly glad that at some point I got acquainted with Impulse. Over the years, I’ve had the chance to participate in several of their driving tours, and every single time the level of organization was genuinely impressive 👍
Igor Yarosh
a month ago
★★★★★
Impulse is not only about cool sports cars, but also about the cool people who surround you on these journeys. Unforgettable.
Catch the Impulse mood
Real shots, real emotions
SOME EMOTIONS FROM OUR JOURNEYS
More photos and videos can be found on our Instagram