Departure
20-26 september 2026
18-24 october 2026
18-24 october 2026
6 DAYS IN ICELAND, AMONG PEERS WHO GET IT. EVERYTHING HANDLED.
FEEL THE IMPULSE
$6,899 / per person
A Defender, the raw Iceland no tourist sees, and ultra-comfort all the way. 12 founders doing $10M+. Peers, not strangers.
Premium hotels with stunning views:
The Reykjavik Edition, ION Adventure Hotel, Jökulsárlón Glacier Lagoon with glacier panoramas and thermal spas.
Helicopter flight over the edge of the world:
volcanoes, fjords, glaciers, and miles of untouched Icelandic landscapes from a bird's eye view
Encounter with ocean giants:
whale watching safari in their natural habitat
Natural wonders of the planet:
Blue Lagoon surrounded by lava fields, Diamond Beach with icebergs on black volcanic sand
A story that stays with you:
professional cinematic-level production to create the content of your dreams
Support and safety:
full car insurance and 24/7 technical support throughout the journey
Inner circle:
people with ambitions and achievements. Only those you actually want to spend these days with.
Expedition in legendary off-roaders:
Land Rover Defenders with full insurance, ready for any challenge Iceland throws at them
Получить програму
01The route
Where the road ends
6 days · Land Rover Defender · a group of up to 12. The places ordinary tours never reach — lava fields, glaciers, hidden roads only a Defender can take.
REYKJAVÍK → GOLDEN CIRCLE → SOUTH COAST → GLACIERS → REYKJAVÍK
01
From the air
Helicopter over the volcanoes
A flight above smoking craters and glaciers, with aerial filming of the Defender convoy on the lava below. The view few people on earth will ever get.
02
Open ocean
Whale safari
Out into the open Atlantic, whales metres from the boat.
03
Geothermal
The Blue Lagoon
Milk-blue geothermal water — one of the 25 wonders of the world.
04
Waterfalls & geysers
Gullfoss & the geysers
Erupting hot springs and thundering falls on the Golden Circle.
05
Black coast
Diamond Beach
Icebergs like diamonds scattered across volcanic black sand.
06
Off the map
Fjaðrárgljúfur
A two-million-year-old canyon of moss-green walls and a winding river.
Every connection here is a chance to find friends, reliable partners, and expand your circle of like-minded people. Even one meaningful connection can change your life.
Impulse is a space where wow-journeys are born — drive, experiences, and memories that last forever.
Impulse
[ 04 ]
Adventures Off the Map
Off-road, hidden roads, and photos in places no tourist ever reaches. This is a journey where the route adapts to the mood and rhythm of the group.
[ 03 ]
Premium Relaxation
Boutique hotels, geothermal spas, and dinners featuring authentic Icelandic cuisine — local delicacies and wine surrounded by northern landscapes. You'll receive a detailed hotel list in the trip program
[ 02 ]
The Energy of Nature
Glaciers, hot springs, and swimming under the northern sky. When heat and cold meet, real magic happens.
[ 01 ]
The Elements of Iceland
Volcanoes, geysers, waterfalls — and you're driving a Defender straight through lava fields. Everything here is real: power, wind, steam, and the feeling that the earth is breathing beneath your wheels.
04The room
Who rides with you
Not random travelers — a curated circle of founders, athletes and creators worth knowing. A taste of the kind of people you'll share the road, the lava fields and the dinner table with.
Vladimir Shmondenko
Powerlifter & viral creator · «Anatoly»
@vladimirshmondenko
Kyivstoner
Music artist · 2M+ followers
@kyivstoner
Vlad Lymanyuk
Marketing entrepreneur · founder of 0100
@vlad.lymanyuk
Igor Osmanov
Blogger & entrepreneur
@igorosmanov
Angelina Dimova
Model & car influencer · 2M+ followers
@angelina_dimova
Dana Sigal
Fitness creator · ICONIC GYM
@dana_sigalAcross 6 years and 300+ guests a year, the pattern holds: the road is the reason, but the people are what stays. No random travelers.
Hotels on this trip are part of the experience
Boutique spaces with ocean panoramas, geothermal spas, designer interiors, and the warm Icelandic atmosphere of comfort and calm.
Hotels in the heart of wild nature, far from tourist routes.
Breakfasts included
The hotel list may change, but the quality and comfort level always remains
Double occupancy (some hotels offer separate beds or single rooms for an additional fee)
You'll receive a detailed hotel list in the trip program
03Where you stay
Five-star, in the wild
Four nights in 5★ hotels and boutique properties — from a design landmark in Reykjavík to a glacier-view spa in the wilderness. Double occupancy, breakfasts included.
The Reykjavik EDITION
Reykjavík harbour
A design landmark on the waterfront — Ian Schrager’s EDITION brand. Your base on arrival and for the farewell dinner before you fly home.
ION Adventure Hotel
Nesjavellir, by Þingvellir
A design icon in a geothermal lava field, with a Northern Lights bar and an earth-fed outdoor pool. Watch the aurora from the warm water.
Glacier Hotel
South Iceland
A retreat with a spa looking straight onto the glacier. After a full day on the road — hot water, silence, and ice on the horizon.
Loa Hotel
Hvolsvöllur
A modern Nordic boutique stay among waterfalls and geysers — your home after a full day driving the island’s interior.
Everything is handled
What's included
One price covers the entire expedition. You don't book a single hotel, arrange a single transfer, or solve a single logistics problem. You arrive — we've done the rest.
In the price from €5,500 / person
- Land Rover Defender with full insurance — 4 per vehicle, swap at the wheel any time
- 4 nights in 5★ hotels — The Reykjavik EDITION, Loa, Glacier, ION Adventure (double occupancy, breakfasts included)
- Whale safari by zodiac in the open ocean
- The Blue Lagoon — geothermal resort, one of the 25 wonders of the world
- All locations: geysers, Gullfoss, Háifoss, Seljalandsfoss, Diamond Beach, Fjaðrárgljúfur, Lava Center, black beaches
- Professional cinematic filming throughout the tour
- Full guiding, insurance and 24/7 technical support
Optional extras
- Helicopter flight over volcanoes and glaciers
- Single occupancy room — approx. €1,000
No hidden fees. What you read here is what you pay — extras are yours to choose, not surprises at checkout.
Booked separately, this would cost more — and take dozens of hours to arrange. Here it's one decision.
No lottery
How the group comes together
The biggest fear in a premium trip is simple: beautiful, expensive — and the wrong people next to you. That doesn't happen here, because the group isn't "whoever paid first."
1
You apply
You leave a request and tell us a little about yourself — what you do and what you're after. It takes two minutes.
2
We review & match
We read every application and shape the group by level and balance — so the table works, and every introduction is thought through in advance.
3
A room of 12
You join a closed group of up to twelve people you'll genuinely want to know — founders, investors, brokers, leaders. No random travelers.
500+
PARTICIPANTS CHOOSE OUR TOURS EVERY YEAR
IMPULSE is a team creating journeys where every turn and every encounter matters.
500+
clients who value comfort and travel in style
10+
road trips across 5 countries
30+
premium cars, only proven routes
IIMPULSE выбирают те, кто ценит комфорт, атмосферу и людей с таким же вкусом к жизни. Маршруты с характером. Машины с историей. Люди с уровнем.
@markbutkin
Mark Butkin
Founder of IMPULSE
6 years of experience creating bespoke journeys
2 years focused exclusively on premium European car tours
Personal approach, precision, and flawless logistics
Impulse GrandtourReal reviews from our Google Business profile
Gleb Gradoboiev
a month ago
★★★★★
Did a supercar trip through Switzerland with Impulse and honestly loved the whole experience. Great roads through the Swiss Alps, amazing hotels, perfect cars and an unforgettable helicopter flight. The group was great — interesting entrepreneurs and strong personalities. Also glad to meet Mark, really pleasant guy. Everything organized smoothly and on a high level. Definitely coming back again.
Aleksandr Doroshenko
a month ago
★★★★★
I’ve already been on two tours with Impulse — the Grand Tour and the Porsche tour — and both were unforgettable in their own ways. During the Grand Tour, we traveled across multiple countries with a group of around a hundred people. A truly next-level experience.
I
Inna
a month ago
★★★★★
I’ve travelled a lot, but this sports car tour through Switzerland gave me the strongest emotions I’ve ever experienced on a trip. Everything was so beautiful and atmospheric that at times I couldn’t quite believe it was actually happening.
L
Luter Kong
a month ago
★★★★★
I am truly glad that at some point I got acquainted with Impulse. Over the years, I’ve had the chance to participate in several of their driving tours, and every single time the level of organization was genuinely impressive 👍
Igor Yarosh
a month ago
★★★★★
Impulse is not only about cool sports cars, but also about the cool people who surround you on these journeys. Unforgettable.
NETWORKING AND COMMUNITY WITH ENTREPRENEURS
NETWORKING AND COMMUNITY WITH ENTREPRENEURS
Evgeniy
@ev.tul
Thank you for this incredible road trip! It really felt like a small lifetime — speed, drive, new connections, evening conversations, and an amazing atmosphere. You guys are awesome, thanks for the organization.
Switzerland & Grand Tour
May 2025
NETWORKING AND COMMUNITY WITH ENTREPRENEURS
NETWORKING AND COMMUNITY WITH ENTREPRENEURS
Dmitry
@javor.7777
Thank you all for this incredible road trip! I flew in from Denmark, and honestly, it was worth every minute. Drive, speed, new connections. Huge thanks to the organizers for the amazing experience — everything was top-notch.
Italy & Grand tour
May 2025
NETWORKING AND COMMUNITY WITH ENTREPRENEURS
NETWORKING AND COMMUNITY WITH ENTREPRENEURS
Roman
@unavailable
Thank you everyone for this unforgettable trip to Iceland. These days became special because of your energy and spirit. We felt the magic of nature, recharged with emotions, and grew closer as a team and friends.
Iceland & Grand tour
August 2025
NETWORKING AND COMMUNITY WITH ENTREPRENEURS
NETWORKING AND COMMUNITY WITH ENTREPRENEURS
Igor
@igorosmanov
As a kid I played with toy Lamborghinis, and now I got to drive them through stunning routes — not just one, but three different ones!
Switzerland & Grand Tour
May 2025
NETWORKING AND COMMUNITY WITH ENTREPRENEURS
NETWORKING AND COMMUNITY WITH ENTREPRENEURS
Vlad
@vladlymaniuk
Growing up, I dreamed of driving through the Alps in a supercar. IMPULSE made it real — three days, legendary mountain passes, and cars I only saw in posters. Pure childhood dream come true.
Alps & Grand tour
May 2025
Catch the Impulse vibe
Real shots, real emotions.
Popular Tours
Questions
Good to know
The price covers everything in the expedition: the Defender with full insurance, four nights in 5★ hotels with breakfast, the whale safari, the Blue Lagoon, all locations, cinematic filming, transfers, guiding and 24/7 support. Only two things are optional: the helicopter flight over the volcanoes, and a single-occupancy room (approx. €1,000). No hidden fees.
A closed group of up to 12 — founders, investors, brokers and market leaders. Never random: we review every application and shape the group by level, so each introduction is thought through in advance. The people are the point, not an afterthought.
Six years, zero cancellations. Every Defender is fully insured, routes are proven, each day has time buffers, and a technical team is on call 24/7. The itinerary is strict on safety and flexible on mood — it bends with the weather, it doesn't break.
Yes to both. Four guests share each Defender and you can change drivers any time. A single-occupancy room is available as an extra (approx. €1,000) — just tell us when you apply.
A professional crew films throughout the tour at a cinematic level. You simply live the trip — the content is captured for you, no posing, no effort.
Dates are set and groups fill on a first-come basis. Leave a request and we'll come back with the next available date and how many of the 12 seats remain.